Introducing Wenlock Spring – Official Water Partner of the Bar Magazine Awards
Matthew Orme, Directorat Wenlock Spring shares how an exclusive focus on hospitality has helped the brand build a reputation for quality and service over the past 30 years, and why recognising excellence through the Bar Magazine Awards matters more than ever.
Tell us more about the brand…
For more than 30 years, Wenlock Spring has been supplying premium natural source water to the hospitality sector, building a reputation for quality, service and a genuine understanding of the needs of pubs, bars, restaurants and hotels. Drawn from our source in the heart of Shropshire, Wenlock Spring is dedicated exclusively to the out-of-home market, and is available only through delivered foodservice and drinks wholesalers. You won’t find Wenlock Spring in cash and carries or on supermarket shelves, which gives the brand a level of exclusivity that helps operators enhance their customers’ experience.
What sets Wenlock Spring apart within the industry?
Our exclusive focus on hospitality is what truly differentiates Wenlock Spring. We understand that every product on a menu should contribute to both the guest experience and the profitability of the venue. That’s why we actively encourage operators to train their teams to always ask guests whether they would prefer still or sparkling water. It’s a simple but highly effective upselling opportunity, particularly as water is often an additional purchase.
Consumer drinking habits are also evolving. With the rise of “zebra drinking” – alternating alcoholic and non-alcoholic drinks throughout an occasion – premium still and sparkling water has become the perfect accompaniment. It allows guests to moderate their alcohol consumption while remaining fully engaged in the social experience, creating opportunities for venues to drive additional sales and enhance customer satisfaction.
How important are events like the Bar Magazine Awards to the industry?
Awards are absolutely vital, particularly during challenging times. They shine a spotlight on excellence, innovation and dedication across the hospitality sector. From the excitement of preparing an entry to the anticipation of the shortlist announcement, and the pride of winning an award, the entire process brings teams together and provides a significant morale boost. The Bar Magazine Awards are a wonderful celebration of the very best of British hospitality, and a valuable opportunity to recognise the talented people and businesses that make our industry so special.