Introducing Pipers – Official Snack Partner at the Bar Magazine Awards
As Pipers joins the 2027 Bar Magazine Awards as Official Snack Partner, Chris Crimmins, Marketing Manager, Premium Brands at PepsiCo, shares why celebrating quality and hospitality matters.
Tell our readers about your brand and what sets you apart within the hospitality sector…
The Pipers story began in 2004 when three farmers joined forces to produce great tasting, quality crisps in partnership with other local farms using the best real ingredients.
Working with carefully selected flavour partners who care as much about their products as we do about ours, the Pipers brand is made up of passionate people driven by one thing and that is to deliver the best taste and quality possible. We are committed to making crisps as they should taste.
Just as hospitality operators strive to create memorable moments for their guests, every decision we make is focused on delivering an outstanding taste experience. By combining carefully sourced ingredients and our commitment to flavour, we help operators offer products that reflect the quality their customers expect.
What inspired your decision to sponsor the 2027 Bar Magazine Awards, and how does this align with your brand’s values and vision?
Pipers is intrinsically linked to what the hospitality industry stands for: quality ingredients, quality people and quality experiences. At Pipers we’re proud to partner with the Bar Magazine Awards for 2027. It’s a chance to recognise the individuals and businesses raising the bar across the industry and celebrate the hard work, dedication and care that go into creating exceptional experiences every day.
How important are events like the Bar Magazine Awards to the industry?
Events such as these are incredibly important. Any opportunity to come together and share stories in an industry where time is always precious is one worth embracing. Hospitality is built on hard work, dedication and genuine relationships, with many people forming friendships that last a lifetime. Taking the time to celebrate those achievements and the people behind them is something to be cherished. And, of course, it’s even better with a delicious packet of Pipers Crisps and a cold drink in hand.