Introducing Menabrea – Official Beer Partner at the Bar Magazine Awards
With 180 years of Italian brewing heritage behind it, Menabrea joins the Bar Magazine Awards 2027 as an official sponsor, celebrating the craftsmanship, passion and excellence that define the hospitality industry. Eleanor Quigley, Senior Brand Manager for Menabrea, discusses what makes the brand unique and why recognising the people behind Britain’s best bars has never been more important.
What sets your brand apart within the industry?
With 180 years of brewing history, Menabrea is one of Italy’s oldest birras and is crafted from high quality ingredients and careful brewing techniques that give it a distinctive taste when compared with other premium world beers.
Hailing from the Piedmont region of Italy, Menabrea knows a thing or two about the role good food and drink can play together and the range of premium beers pairs excellently with food giving operators the opportunity to play into more occasions when they stock Menabrea.
At the heart of the range is Menabrea Bionda, a 4.8% ABV pale lager that offers a harmonious balance of hoppy brightness and malty depth with citrus undertones, giving it the versatility to enhance a wide variety of dishes. This is available on draught and in 330ml bottles. Also included is Menabrea Zero Zero which has been brewed for times when you still want the refreshing, authentic taste of an Italian Alpine beer but without the alcohol. Menabrea Zero Zero is a beautifully delicate yet full bodied golden beer. The last beer to complete the range is Menabrea Ambrata, a 5.0% ABV amber beer, with an inviting nose of fine malted barley, subtle toasted walnut and fresh coffee beans. This complex and malty beer pairs beautifully with rich meats and stews as well as complementing a variety of cheeses. Both Zero Zero and Ambrata come in 330ml bottles.
Menabrea is stocked across various venues from high end bars and restaurants as well as premium hotels.
How important are events like the Bar Magazine Awards to the industry?
Events and award ceremonies are hugely important for giving the industry the recognition it deserves. Venues and all those involved, both front of house and behind the scenes, dedicate a huge amount of care, passion and effort in ensuring customers have the best experience, so it is great to be able to turn the spotlight on them, giving them a chance to enjoy the best in hospitality and celebrate the incredible work they do.
The Bar Magazine Awards do a fantastic job of bringing brands and venues together allowing those across hospitality to celebrate the fantastic work of the industry in a truly meaningful way.