Introducing Lusso Staff – Official Headline Partner of the Best Venue Manager Award

Sofia Bagauri, CEO of Lusso Staff, shares why the specialist staffing and recruitment agency is proud to partner with the 2027 Bar Magazine Awards and celebrate the people driving hospitality forward.

Tell our readers about your brand and what sets you apart within the hospitality sector…

At Lusso Staff, we believe exceptional hospitality begins with exceptional people. As a specialist staffing and recruitment agency, we connect talented professionals with businesses where their skills, personality and ambition can truly flourish.

Hospitality is an industry built on human connection. Behind every memorable guest experience is a team of dedicated individuals working with care, energy, and professionalism. Our role is to understand both sides of that relationship: the commercial needs and culture of each employer, and the aspirations and potential of every candidate. This considered, personal approach enables us to create meaningful partnerships rather than simply fill vacancies.

What sets Lusso Staff apart is our commitment to quality, integrity, and genuine service. We recognise that no two venues, roles or candidates are the same, so we tailor every search with close attention to detail. We aim to be a trusted extension of our clients’ teams while giving candidates the guidance and respect they deserve throughout their careers.

What inspired your decision to sponsor the 2027 Bar Magazine Awards, and how does this align with your brand’s values and vision?

Our decision to sponsor the 2027 Bar Magazine Awards reflects our admiration for the creativity, resilience and talent that make the bar and hospitality sector so inspiring. These awards celebrate the people and businesses setting new standards, from outstanding venues and visionary operators to the individuals delivering remarkable experiences every day. Supporting this occasion feels like a natural expression of our values: recognising excellence, championing talent and investing in the future of hospitality.

How important are events like the Bar Magazine Awards to the industry?

Events such as the Bar Magazine Awards are enormously important to the industry. They provide a platform for achievement, encourage innovation, and give hardworking teams the recognition they deserve. They also bring the hospitality community together, creating valuable opportunities to exchange ideas, build relationships and celebrate shared success.

For Lusso Staff, sponsorship is about more than visibility. It is an opportunity to stand alongside the people who shape this dynamic industry and to reaffirm our commitment to helping hospitality businesses and professionals succeed. We are proud to support the 2027 Bar Magazine Awards and look forward to celebrating the passion, dedication and brilliance that continue to move the sector forward.

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