Introducing EcoScent – Official Scent Partner & Headline Sponsor of the Inclusive Employer Award
As a returning sponsor of the Bar Magazine Awards 2027, EcoScent continues to champion excellence across the hospitality sector. Barabas Balog, Head of Marketing at EcoScent, tells us how scent marketing is helping bars, restaurants and hotels create more memorable guest experiences, why attention to sensory detail matters, and why celebrating hospitality excellence through industry awards is so important.
Tell us more about the brand and what solutions you offer the hospitality sector…
EcoScent is a London based Scent Marketing company working with some of the world’s most respected businesses, and some of the most celebrated bars and hospitality venues worldwide. From premium cocktail bars and boutique hotels to large scale venues and restaurants, we help brands create environments that are not just seen and heard, but genuinely felt the moment a guest walks through the door.
What sets us apart from competitors is simple: we do not just supply a product, we offer a true end to end solution. From the first conversation through to installation, fragrance selection and ongoing support, every detail is considered. Our fragrances are crafted from sustainably sourced essential oils, free from parabens, sulphates and petrochemicals. With over 500 signature fragrances to choose from, alongside a fully bespoke service for brands who want something entirely their own, we offer complete flexibility.
Our Scent Machines are designed to work quietly and consistently in the background, whether that is a discreet unit behind a bar or a fully integrated HVAC system running throughout an entire venue.
The teams behind great bars put everything into the details: the glassware, the lighting, the music, the service. Scent is the one sense that ties all of that together before a single cocktail is poured. Research shows that guests in well scented environments stay longer, feel more comfortable and are significantly more likely to return. For venues serious about the full guest experience, it is one of the smartest investments they can make.
How important are events like the Bar Magazine Awards to the industry?
Enormously. We work closely with a number of bars across the country, and what strikes us every time is the level of care and attention teams put into their craft, night after night, guest after guest. The people behind these venues are exceptional, and they deserve to be recognised for it.
Awards like the Bar Magazine Awards matter because they shine a light on that dedication: on the nights that go right, the experiences that stay with people, and the teams who make it all happen. We are proud to play even a small part in those spaces, and proud to support an industry that holds itself to such a high standard.